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Why Long Term Care and Home Health Care Marketing Professionals Should Care about Education

I have heard from several long term care and home health marketing professionals that they have “nothing to do with the education of staff” within their facility/agency, “that is left up to the Director of Nursing”.

In face of today’s highly competitive world of vying for referrals, marketing professionals may want to re-evaluate this stance.

Your facility or agency’s ability to care for today’s higher acuity residents and clients is absolutely imperative.  Your staff’s capability to care for the complex infusion or respiratory client may well set your company apart from all the others in the market for the same admissions and referrals.

As you are aware, hospitals are now being penalized for readmissions and these referral sources are seeking highly competent partners to work closely with. Through online education your licensed nurses and support staff can be prepared to competently care for high acuity patients. This will enable you to market your capabilities to acute care referral sources to assist in the prevention un-necessary admissions.

Online education and preparation of your staff to care for the complex patients creates a highly marketable niche for your facility or home health care agency.  But the caveat here is you must have an education provider capable of providing the high standards of clinical education. So where does PedagogyEducation.com fit into this scenario?  We provide your nurses with the skills and knowledge they need to safely, competently, and skillfully provide this high acuity care. Pedagogy provides education NO OTHER online education provider does, all at affordable membership pricing, with no long term contracts.
  • IV certification and education, PICCs, Central Lines, Hypodermoclysis, TPN, IV Push education
  • Tracheostomy Care, Heat and Moisture Exchangers education
  • CPR for the Healthcare Professional
  • Critical Thinking Courses; Cardiac Assessment, Medication Reconciliation,
  • Diabetes education, Insulin pump management
  • Medication Administration education
  • Cardiac Assessment, Inotropic Therapies, EKG Recognition
  • Infection Control; C-diff, Norovirus, blood spill management, bloodborne pathogens
  • Dementia education, Fall Prevention, Fire and Life Safety and so much more………….
  • Robust Learning Management System, allows you to manage and track staff and education
To view a short presentation on “Increasing Census and Revenue in Long Term Care and Home Health Care Through Infusion Therapy”, click on the title. Should you need to present your DON with an explanation of how online education can help with increasing proficiencies and competencies, have them visit our web page on “How Does Online Education and IV Certification Work?” and “Why Online IV Education and IV Certification beats Traditional Classroom Education”.

At Pedagogy we are happy to set you up with a trial course of our online education to get you on your way to creating your niche in the market, increase your revenue and prevent avoidable re-admissions.

Pedagogy blog written by Capra Dalton, RN. Capra Dalton is our CEO and author of Pedagogy online continuing education courses.

Capra Dalton, Registered Nurse, has more than 26 years of experience in infusion therapy and the instruction of licensed nurses in infusion therapy continuing education. Her experience comes from multiple infusion settings: acute care, ambulatory infusion centers, home infusion, long term care continuing education provider, and long term care pharmacy quality assurance consultant.

As the CEO, Capra is responsible for all operational aspects of Pedagogy, including education course content, author recruitment, and management. She is a member of the Infusion Nurses Society (INS), the National Association for Practical Nurse Education and Services (NAPNES), and the Council of Practical Nurse Educators (COPNE), and presented at a recent Texas Health Care Association convention on “Nurses Meeting the Changing Needs of LTC Residents - IV’s and PICC Lines.” Capra received her nursing education from Lamar University in Beaumont, Texas.

Capra has an avid interest in holistic healing, nutrition, herbs, and alternative therapies for the treatment of disease in humans as well as animals. She and her husband, Patrick, live near Tyler, Texas, with their two teenage daughters, three dogs, and a cat on a ranch complete with horses, chickens, vineyard, orchards, and a 4,000 square foot organic garden.
Posted: 11/15/2013 12:17:14 PM
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